
Comparing life insurance quotes online is one of the smartest financial moves you can make.
Shopping around could save you hundreds of dollars a year, and it helps you find a policy that better suits your current situation. While the core cover offered by life insurance policies is similar across providers, the extras vary a lot, from funeral support payments to wellness perks.
Insurance companies regularly update their pricing and benefits, so the policy you took out a few years ago may not be the best fit today. If your circumstances have changed (you have quit smoking, moved jobs, or paid down your mortgage) it pays to reassess your cover. Sticking with the same policy for years without comparing could mean missing out on real savings and better benefits.
At Quashed, we make it easy to compare life insurance quotes and coverage online across some of the top providers in New Zealand. You can run a free Quashed Market Scan in 30 seconds.
There are several reasons why comparing your life insurance is worth the time.
Life insurance premiums vary significantly between providers. Based on our latest May 2026 data, the gap between the cheapest and most expensive quote for the same cover is around 30%. Sticking with the same insurer for years without comparing could mean you are paying hundreds of dollars more than you need to.
Not all life insurance policies are the same. The core pay out (when the insured person passes away or is diagnosed with a terminal illness expected to result in death within 12 months) is fairly consistent across insurers. Beyond that, the additional benefits differ. Funeral support payments, child funeral support, counselling and financial planning support, and wellness rewards like gym discounts and health check ups all vary between providers. The limits on these benefits also differ. Comparing helps you find a policy that fits your situation, not just the cheapest sticker price.
Providers refresh their pricing, products and features to stay competitive. Your own circumstances also change. If you used to smoke, for example, you would likely have a loading on your policy that made it more expensive than a non-smoker would pay. If you have been smoke free for some time, you may be eligible to have that loading removed, which can reduce your premium.
If you read no more of this article, read this. Quashed makes it quick and easy to shop multiple quotes and compare policy benefits in 30 seconds.

Life insurance in New Zealand costs between $15.60 and $194.69 per month in May 2026, depending on your age, gender, smoking status, sum insured, occupation, and provider. The cheapest quote in our Market Scan ($15.60/month) is for a 30 year old non smoking female with $250,000 of cover. The most expensive ($194.69/month) is for a 50 year old non smoking male with $1 million of cover.
Age | Sum Insured | Pinnacle Life | AIA (Starter) | Partners Life |
30 | $250,000 | $20.15/mo | $26.35/mo | $25.99/mo |
30 | $500,000 | $30.92/mo | $39.57/mo | $39.00/mo |
30 | $1,000,000 | $50.05/mo | $65.60/mo | $62.24/mo |
40 | $250,000 | $22.99/mo | $30.49/mo | $29.50/mo |
40 | $500,000 | $35.98/mo | $46.67/mo | $45.09/mo |
40 | $1,000,000 | $59.05/mo | $78.54/mo | $72.93/mo |
50 | $250,000 | $51.64/mo | $67.59/mo | $68.39/mo |
50 | $500,000 | $87.08/mo | $110.39/mo | $112.64/mo |
50 | $1,000,000 | $150.00/mo | $194.69/mo | $191.66/mo |
For a male in their 30s, $250,000 to $1 million of life cover ranges from $20.15 to $65.60 per month across the three insurers. By the 40s the same cover sits between $22.99 and $78.54 per month, and by the 50s it climbs to between $51.64 and $194.69 per month.
Age | Sum Insured | Pinnacle Life | AIA (Starter) | Partners Life |
30 | $250,000 | $15.60/mo | $19.79/mo | $19.62/mo |
30 | $500,000 | $21.63/mo | $28.29/mo | $27.94/mo |
30 | $1,000,000 | $34.02/mo | $45.04/mo | $42.80/mo |
40 | $250,000 | $19.89/mo | $26.75/mo | $26.26/mo |
40 | $500,000 | $29.80/mo | $40.25/mo | $39.47/mo |
40 | $1,000,000 | $48.86/mo | $66.84/mo | $63.06/mo |
50 | $250,000 | $42.55/mo | $56.48/mo | $55.73/mo |
50 | $500,000 | $69.13/mo | $91.32/mo | $90.65/mo |
50 | $1,000,000 | $120.21/mo | $159.93/mo | $153.01/mo |
For a female in their 30s, $250,000 to $1 million of life cover ranges from $15.60 to $45.04 per month across the three insurers. In the 40s the range is $19.89 to $66.84 per month, and in the 50s it sits between $42.55 and $159.93 per month.
On a like for like basis, life insurance premiums for females are generally lower than for males. This reflects differences in life expectancy used by insurers when pricing risk.
Note: Quotes are based on a specific profile (employed, non smoker, no health issues) and will vary based on your unique details.
You can get a real time online quote through the Quashed Market Scan. It is quick, easy and free.

The cost of life insurance is influenced by a number of factors, including:
Age
Gender
Smoking status
Occupation
Health and medical history
Other choices that change your premium:
Sum insured (the amount of cover)
Optional add ons
Payment frequency (annual is often cheaper than monthly)
For a deeper look at what drives premiums, read our guide on The Cost of Life Insurance in NZ: What To Expect.

There are three things to focus on when comparing life insurance.
Price is the obvious one. You can only buy what you can afford, and life insurance premiums can vary a lot between providers.
For example, $250,000 of life cover for a 30 year old female costs between $15.60 and $19.79 per month across the three insurers shown in a recent Quashed Market Scan. Over a year, that is $187 versus $237, or about 27% extra for the same level of cover. All other details in the quote were the same.
Tip: Higher priced does not mean better cover, and a cheaper premium does not automatically mean weaker cover. The policy benefits matter just as much as the price.
Once you have a sense of the price range, look at what each policy actually covers. A good starting point is the sum insured limit. One insurer may cover up to $1.5 million, while another may cover up to $2 million. This depends on how the product is structured and the risk the insurer is willing to take.
Then look at the additional benefits. Common extras include funeral support payments, child funeral support, counselling support, and financial planning support. Some insurers also offer wellness benefits, such as gym discounts, free or subsidised health checks, and rewards for healthy living. The limits on each benefit will vary between policies, so check the details carefully.
New Zealand has more life insurance providers than most Kiwis realise. The most widely known brands include AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Pinnacle Life, Medical Assurance Society (MAS), and Southern Cross.
It pays to know the difference between the brand you buy from and the company that actually underwrites your policy. For example, Southern Cross Life & Living Insurance is sold under the Southern Cross brand but underwritten by Chubb Life. The underwriter is the entity legally responsible for assessing and paying your claim, so it is worth checking who that is before you sign up.
Does a bigger brand mean better cover? Not necessarily. Smaller direct to consumer brands like Pinnacle Life often offer sharp pricing and strong policy benefits. All licensed life insurers in New Zealand are prudentially supervised by the Reserve Bank of New Zealand under the Insurance (Prudential Supervision) Act 2010, and their market conduct is regulated by the Financial Markets Authority, with the Conduct of Financial Institutions regime in full force from 31 March 2025. In short, every licensed life insurer operates under the same regulatory standards, regardless of size.
When comparing providers, look at the financial strength rating (A.M. Best, S&P, Fitch), claims paid history, policy benefits and exclusions, and customer reviews of the claims process.
For more on what to look for in a provider, read our Guide to Choosing Life Insurance Providers.

Based on the May 2026 quotes shown in our Market Scan, the gap between the cheapest and most expensive premium for the same cover is around 30% on average.
Looking at the male 40s row in the table above, a $1 million cover ranges from $59.05 per month with Pinnacle Life to $78.54 per month with AIA. Over a year, choosing the cheapest option over the most expensive saves $233.88 for the same level of cover.
Does that mean you will save exactly that on your life insurance today? It depends. You could save more, less, or nothing at all, depending on your details and which providers quote you. The only way to know is to compare.
To compare your life insurance online in 30 seconds, try the Quashed Market Scan.

Quashed is a quick and easy way to compare your life insurance. Whether you are shopping for a new policy or reviewing your upcoming renewal, we make the process simple.
It takes 30 seconds to shop and compare life insurance online with us. You enter your information once and we show you pricing across a number of different insurers, alongside a clear side by side view of how the policy benefits stack up.
No more repeating the same details on multiple insurer websites. We have done the legwork so you can focus on choosing the right cover for you.
Ready to see your options? Run a free Quashed Market Scan now.
Want to go deeper? These guides cover the cost drivers, the lifestyle factors that affect your premium, and the practical decisions you will face when shopping for life cover in New Zealand.
The Cost of Life Insurance in NZ: What To Expect: How premiums break down by age, gender, smoking status, and cover amount, with worked examples and tips to keep your premium manageable.
Guide to Life Insurance as a Smoker: How smoking and vaping affect your premium, what counts as smoking under insurer definitions, and how quitting for 12 months can move you to non-smoker rates.
Life Insurance Through Our Life Stages: How your cover needs shift from your 20s through to retirement, with practical pointers for each stage.
Guide to Choosing Life Insurance Providers: What to look for beyond price: financial strength ratings, claims handling, policy flexibility, and customer service.
What Is Life Insurance and Do You Need It?: A plain English introduction to how life insurance works in New Zealand, who genuinely needs it, and how it fits alongside ACC.

Comparing your life insurance can help you save money on your premium when you find a cheaper policy with the cover you need. It also helps you understand what you can actually claim on within your policy. Insurers regularly update their pricing and benefits, so the best value option today may be different to what was the best a year or two ago.
There are a few practical ways to reduce your premium:
Review your sum insured so it reflects your current situation, not what you needed five years ago.
Pay annually rather than monthly. Many insurers charge a small loading for monthly payments.
Compare quotes with the Quashed Market Scan. Shopping around helps make sure you are not overpaying, as prices can vary significantly between providers.
If you have quit smoking, ask your insurer about removing the smoker loading once you meet their criteria.
Life insurance pays out the cover amount if the insured person passes away or is diagnosed with a terminal illness and is expected to die within 12 months. Cover varies by policy, but most life insurance will:
Pay out the full insured amount on death or terminal illness diagnosis.
Pay a portion of the insured amount as a funeral benefit to help with immediate funeral costs.
Some insurers offer a one off funeral support payment for the insured’s child if they pass away.
Some insurers offer additional payments for counselling and financial planning support.
The easiest way to estimate the right cover amount is to use a free online life insurance calculator. Pinnacle Life’s free cover calculator walks you through your debts, dependants, income, and future commitments to give you a personalised number.
As a rule of thumb, your sum insured should clear outstanding debts (including your mortgage) and leave behind enough to support your loved ones while they adjust. Some people choose a higher amount to fund gifts such as a deposit on a child’s first home or a wedding. For tailored advice, speak to a licensed insurance adviser.
Key things to compare include:
The insurer, including their financial strength rating and reputation.
The sum insured limits and whether the policy can cover the amount you need.
The policy benefits and limits, including any funeral, counselling and financial planning support.
Policy exclusions, such as the suicide exclusion that typically applies in the first 13 months of cover.
Claims process and customer reviews.
If you are diagnosed with a terminal illness, you can contact your life insurer to start a claim. They will require supporting evidence from a qualified medical professional before assessing it.
If you have passed away, the policy owner (typically your spouse or a nominated family member) can lodge the claim with your insurer. To make it easier for them, store your policy details somewhere accessible. Quashed offers a free online insurance dashboard where you can store and track all your policies in one place, and securely share access with the people who need it.
Yes. Licensed life insurers in New Zealand are prudentially supervised by the Reserve Bank of New Zealand under the Insurance (Prudential Supervision) Act 2010. Their market conduct is regulated by the Financial Markets Authority, with the Conduct of Financial Institutions regime in full effect from 31 March 2025.
